Ngelishwa, abazali abachithayo abayi kuba nakho ukuvelisa iimpahla zabantwana phantsi kwegama lentombi. IKomiti yePatent kunye neRhwebo yokuThengisa eBoston inqabile ukubhalisa isicelo sabo. Inyani yile yokuba inkampani enegama elinye sele ikhona. I-Ivy ye-Ivy ye-Ivy, e-Boston, ibandakanyeka kwi-querct yeholide ukusukela ngo-2009. Kuyabonakala ukuba, abazali abaza kuqalisa abaza kuqala ukufundisisa uluhlu lweempawu zentengiso ezibhalisiweyo, emva koko bangenzela igama intombi.
Nangona kunjalo, kunokwenzeka, ngoku ngoku uBeeyonce kunye noJay-Z ubuncinci okwethutyana baya kulibala malunga neeprojekthi zorhwebo ezintsha kwaye bonke bayaziphambuka emntwaneni. Nangona uMongameli wase-US Barack Obama uyaqiniseka ukuba bangabazali abahle kakhulu. Khumbula ukuba isibini esitshatileyo sithatha inxaxheba kwiphulo lonyulo lonyulo lwentloko yangoku. "Ndiqinisekile ukuba uJay-Z banceda i-beyonce ngomntwana, kutsha nje ivunyiwe u-Obama kolunye udliwanondlebe. "Akazange ashiye i-beyonce nonina." Bangabantu abalungileyo. I-beyonce i-milance i-milale kunye neMichelle [i-Obama] namantombazana. Kwaye bangabahlobo abalungileyo. Sithetha nabo malunga nento enye kwaye nabo bonke abahlobo bakho. "