Iintatheli zeNorway zilandele inkonzo yomculo weNorway phakathi enyakeni kwaye zagqiba kwelokuba le nkampani ihamba ngokucacileyo i-lemonce aldive evela kwi-vanye yest. Ngo-2016, zombini iiplate kwiiveki nje ezimbini zaphulaphula amakhulu kwizigidi zabaphulaphuli, kodwa, ekuvumeleni uncedo lwesayensi kunye nobuchwephesha, i-tendegies, impapasho ikwazile ukufumana ukuba amanani asemthethweni athathwe ngaphezulu kwezigidi ezingama-300 . Ubuqhetseba obunjalo bulele amanye amagcisa eentlawulo ezifanelekileyo-kodwa i-beyonce kunye ne-Kanye West inikezele ngengeniso ebonakalayo.
Amagqwetha Thidal Music Addit Datch uKhonkco kwaye uvakalise ukuba inkampani ingaphandle kokrokrela. Inkonzo ayikaze iveze izityholo ezisemthethweni, kodwa iyunithi yomzabalazo ochasene nolwaphulo-mthetho sele udliwanondlebe nabasebenzi bayo bangaphambili. Eli asiloxesha lokuqala iJaji ivuselela izono. Ngo-2016, i-tidal ityhila amakhulu eendleko ezingahlawulwanga, ngo-2017 jay zi babanjiwe kwinani lababhalisi, kwaye kamva le nkonzo ishiye omnye wabasunguli - i-Kanye West.