It became known that 45-year-old David Beckham became the hero of social advertising calling for the fight against malaria. In the video, the star of football says speech, imaging in the image of a 70-year-old old man, who by the end of the video "the youngest", which symbolizes the victory over the disease.
Malaria No More UK Charitable Organization launched this company in connection with the decision of the British authorities to reduce the amount of assistance to foreign countries. Activists fear that it will hit the countries most at risk of infection with malaria.
In Bekham's video, as it were from the future, reports that people won malaria and she no longer takes the lives of thousands of children every year.
"I work with Malaria No More UK since 2009, supporting their campaigns and helping shed light on this problem. I like their creative and innovative approach to business. Fighting malaria is very close to me. She continues to carry the lives of children, but we have the opportunity to change it, "comments on their cooperation with the organization Beckham.
According to WHO, malaria is one of the main deadly diseases in the world, which every two minutes takes the lives of one child. Most of these deaths occur in Africa, where 250,000 young people die from malaria annually.