The reason for the scandal has become an algorithm for selecting recommendations. The journalist explained that on some posters, black heroes were depicted to the films, which in the film themselves perform secondary roles. Josez considers it to be intentional manipulating the user, in order to be based on his skin color, attract his attention to a specific film or TV series.
"This is what I want to see a movie with African Americans in the lead roles," says the journalist. As an example, she led the project "Like Father", on one poster of which the white main characters depicts, and on the other - minor blacks.
Netflix responded to accusations and explained that the algorithm of proposals is based only on the preferences of the audience, and not on their racial, field or nationality. Many spectators checked their pages and confirmed the right point of service. So, one of the users told that after watching a comedy with the black actor Marlon Wayans, there were changes in its list of recommendations. At the posters to the film "Fast and Furious" and the series "Better Salus", the main characters whose white, there were black minor characters.