Mark Jacobs is known for his extremely unconventional approach to the choice of heroes for his promotional campaigns - Marilyn Manson, and Miss Elliott, and 69-year-old Cher were filmed. However, for the first time in the last seven years, a designer collection will be a single heroine, and not another star ensemble.
Announced Francis Bin Cobain became the face of Marc Jacobs Spring-Summer 2017, the designer said that he knows a 24-year-old girl almost all her life - from the moment she was only 2 years old, and he had long dreamed of working with Francis. "I have always admired her beauty, uniqueness and power," Mark Jacobs is recognized. By the way, for the Francis itself it is the first advertising campaign in her life for the most famous fashion brand.