NgoMgqibelo, indodakazi kaMadonna yamukelwa, uChifundo Marsey James waphenduka iminyaka engu-15. Umndeni oholwa ngusaziwayo waya epaki ye-skate yendawo. Le nkampani iye yaba ngumculi wesoka yamanje - i-Akherlalik's Williams eneminyaka engama-26 ubudala, ongumdansi eqenjini leMadonna. Inkanyezi ingumama omkhulu, ngakho umkhankaso epaki waphumela kugcwele.
Ngokubambisana nomlingisi oneminyaka engama-62 ubudala eholidini elithuthukisiwe, izingane ezincane kwakuyiqembu lezigebengu ezineminyaka engu-15 ubudala, amawele aneminyaka engu-8 ubudala no-Esteri no-Esteri. Futhi, udumo lunezingane ezindala - uLourdes (oneminyaka engama-24) noRocco (oneminyaka engama-20), azizange ziwe ngaphezulu kwefreyimu, ngoba mhlawumbe zazingenjalo nanamuhla nomndeni wakhe.
UMercy ukhombise amakhono abo e-roller skating futhi waboshwa nabafowabo nodadewabo, futhi wathola nekhekhe lekhekhe namabhaluni asekuqaleni aphrinta ingwe. UMadonna wasayina ividiyo namagama athi: "Yileyo ndlela esigubha ngayo usuku lokuzalwa lweChifundo James. Ekuqeqesheni njengempi! ". Erekhodini "indlovukazi yomculo we-pop" yayigqoke umjuluko oluhlaza okwesibhakabhaka. Kwenye yezithombe kumuntu oyedwa wezemidlalo ugada indodakazi yakhe eyeve eshumini nambili. Futhi kumafreyimu angabonakala ukuthi iMersi ifundisa kanjani amawele ukugibela ama-skateboards.
UMadonna wamukisa isihe uJames ngonyaka we-2009. Ezinye izingane zamukelwa kwavela emndenini we-Amctress kusukela ngo-2006. Owokuqala kwakunguDavid Gang, khona-ke isihe, nango-2017 umndeni wabuyisela amawele u-Esther noStella.