Ngokusho kweBloomberg, inkampani yamafilimu i-MGM ibikulungele ukuthengisa amalungelo okubonisa ifilimu yakhe "hhayi isikhathi sokufa" Netflix, i-Apple noma enye insizakalo yokusakaza, kepha inani elidingekayo lavela ukuthi liyaphila kubathengi abangahle. Mayelana nobhubhane lweCoronavirus, ukukhishwa kwefilimu elandelayo mayelana neJames Bond kwadingeka ukuthi kudluliselwe kaninginingi ukuthi kwavela ukuthi balahlekelwe yizigidi ezingama- $ 50. Ukulungisa isimo sakhe sezezimali, akusona isikhathi Ukufa "ngama- $ 600 million. Ngasikhathi sinye ukuphendula isicelo sokwahlukahlukana, inkampani ngokwayo inqashile lolu lwazi:
Amahemuhemu Asiphawula. Le filimu ayithengiswa. Ukukhishwa kuhlehliswa kwaze kwaba ngo-Ephreli 2021, ukuze ungakhethi ithuba lokubona le filimu esikrinini esikhulu.
Ngaphandle kwalokhu, abasebenzisi abangaphakathi kwangaphakathi ukuthi izingxoxo phakathi kwe-MGM nemivimbo emikhulu empeleni zazinendawo. Kodwa-ke, isiphetho sokuthengiselana singavikeleki kuphela inani lamalungelo amafilimu, kepha ezinye izinto. Iqiniso ngukuthi ukuqashwa kwama-phesheya "akusona isikhathi sokufa" kunikeza indawo yonke, ngakho-ke i-MGM kuyodingeka inxephezele isitudiyo zonke izindleko. Ngaphezu kwalokho, akunakwenzeka ukuthi ungacabangi izintshisekelo zemikhiqizo edumile efana ne-Land Rover neHeineken, etshaliwe ngesikhathi "ngesibalo esizokhishwa" ekuqondeni isithombe.
E-Russia, i-premiere "yesikhumbuzo sokufa" kufanele yenzeke ngo-Ephreli 1, 2021.