Kusukela ngo-2012, kusho "izwi" lithokozisa izilaleli ngedatha yezwi yabantu abangaziwa kanye nokwenziwa kahle. Le phrojekthi ifana nenganekwane ngoCinderella: Akekho owayazi umculi, futhi ngokuzumayo kuthandwa ezweni lonke. Amanani wobudala kuwo aqala kusuka eminyakeni eyi-18 futhi awanele. Kodwa-ke, abahleli "bezwi" babheka ukuthi ababambiqhaza abadala kuba nzima ukuncintisana nabantu abasha kanye nobulungiswa ngenxa yokuthi banqume ukudala uhlelo oluhlukile lwabantu abangaphezu kweminyaka engama-60.
"Izwi 60+" livele okokuqala esikrinini sethelevishini eminyakeni 2 edlule. Ingxenye yezobulungiswa igcinwe kuyo. Ngakho-ke, uPelagia noLeonid Agutin basuka embukisweni ojwayelekile eneminyaka yobudala, banezelelwa ebhubesini uLion Leshchenko naseValery Manadze. Esesizini yesibili, uMeladze no-Agutin bashintsha uMikhail Boyarsky kanye noValery. Futhi lapha embundwini wesevisi entsha yethelevishini, futhi, ngakho-ke, inkathi yesithathu yephrojekthi "Izwi 60+".
Ibhubesi Leshchenko selivele libizwa ngokuthi yi-Old Show. Umculi wabantu uzoqhubeka nokuhlala esihlalweni sejaji ebomvu. Futhi ngokushesha abasanda kufika abazothola ukuthi kunjani ukucindezela izinkinobho ezibomvu uma kungabonakali kuSomlomo, kepha yizwa kuphela ukuthi uyacula kanjani. U-Elena Vaenga, uTamara Gverdcitel noGarik Sukachev baba yinto enempilo. Abaculi bayajabula ngethuba elinjalo, ikakhulukazi njengoba le yinkomba yokubuya kwezwe kuye okwejwayelekile ngemuva kobhubhane.