Ukuguqulwa "iMulan" kusuka kukhathuni e-cinema enkulu akunakubizwa ngokuthi kulula. Isibonelo, abalandeli abajabuli lapho bethola ukuthi itheyipu ezayo ngeke ibe ngumculo futhi uDrako Modrad Mushhanta ngeke avele kuwo. Futhi, ukuphendula okungekuhle kwezilaleli kwabangela iqhaza elidlalayo leLiu Ifei, obevikela uhulumeni waseChina phakathi kwemibhikisho edlule ngonyaka owedlule eHong Kong. Futhi okunye ukushaya ifilimu yesikhathi esizayo kwakuwubhubhane lwe-coronavirus.
Ngezizathu ezisobala, i-Disney ibhekwa njenge China njengemakethe enkulu ukukhuthaza iMulan. Ngemuva kwakho konke, le yindaba yesiShayina eyayihlungwa eChina, futhi ngasikhathi sinye igabha umlingisi waseChina endimeni eholayo, eyenza isimemezelo sicishe saqinisekiswa ngumholi wamacala wemali. Kepha, ngokusho kukaBob Aiger, i-Studio ayikayitholi ukuqinisekiswa kosuku lwe-premiere avela kuhulumeni waseChina.
Ubhubhane lweCoronavirus, oluqale eChina ngasekupheleni konyaka owedlule, kwaholela ekupheleni kokuhamba phambili kwezakhamizi eziningi, njengoba kusiza ukunciphisa izinga lokutheleleka, futhi kuqoqe amaqembu amakhulu abantu kuma-cinema manje.
I-CEO ye-Disney yagcizelela ukuthi impilo kanye nokuphepha kwezilaleli kukhathazeke kakhulu, kanti nokho inkampani inethemba lokuthi ngenyanga esimweni esizinzayo nefilimu izokwazi ukukhombisa eChina. Lawa mathemba aqala ukucatshangelwa kabili, uma sinaka ukuthi isabelomali seteyiphu selikhule kanjani ngesikhathi sokuhlunga. Ngenxa yalokhu, kulinganiselwa cishe ngama- $ 300 million.
Isimo esine-Premiere yeChinese sisesimweni esimisiwe, kepha izithameli zaseRussia zazi kahle ukuthi zikwazi nini ukubona uhlobo olusha lweMulan. Lesi sithombe siqala kuma-cinema ngoMashi 26.