NgoSepthemba nyakenye, uJustin noHaley babheka ubuhlobo babo. Imodeli ayizange iqanjwe kabusha ngamanethiwekhi omphakathi, ithathe igama lomuntu oshade naye, kodwa futhi lazama ukuyisebenzisa ngezinjongo zokuhweba. Ngo-Ephreli, kwaziwa ukuthi inkanyezi ifake isicelo sokubhaliswa kophawu lwentengiso bieber ubuhle, obehlelelwe ukukhiqiza izimonyo. Kodwa-ke, abamele ama-U.S. I-Patent & Trademark yenqabile isicelo, ngoba i-bieber isivele ingumnikazi walo mkhiqizo.
Ngokusho kukaJered nje, umculi oneminyaka engama-25 ubudala wathola amalungelo ezimonyo namagama athi Bieber ngo-2003, lapho eneminyaka engu-9 kuphela ubudala. UHalee wenqabile ukubhalisa uphawu lwentengiso ngenxa yokufana nokufana okusobala nokuba khona kokudideka, yize eminyakeni engu-16 ngaphansi kwegama le-bieper, hhayi i-lotion eyodwa, insipho noma i-shampoo ayikhishwa. Ukuthi kuleli cala imodeli izokwenza - Akwaziwa. Ngokusho kwezingxabano zeTabloid, inezinketho eziningi zesenzo: ukukhiqiza izimonyo ngaphansi kwegama elihlukile, buza uJustin ukukhipha inkampani ngokwakho noma vele ulahle umugqa wezimonyo bese ugxila ekukhishweni kwezingubo.
