Emhlabeni jikelele wezomnotho wezomnotho, kwatholakala ukuthi ubuntu buye minyaka yonke bukhiqiza amathani epulasitiki angaphezu kwezigidi ezingama-300, cishe amathani ayizigidi eziyi-8 awela olwandle. Imikhiqizo yokunakekelwa kwesikhumba somuntu siqu nayo ingaba ngumthombo we-le-microplasty okuthiwa yiminyaka yonke, eqongelelwa minyaka yonke emhlabeni u-Ocean Ocen, ingena ngaphansi kwezinto eziphilayo, ikhulisa isimo sayo semvelo yayo.
Kungakho i-Nivea Brand inakekela isizukulwane esizayo futhi kusukela ngo-2011 ikhuthaza ifilosofi yentuthuko esimeme ngokukhetha isigaba esithi "Sustainability" ku-Beerdorf Global Global Strategy Strategy block.
Lo nyaka, iBrand iqalise kabusha i-formula 11 yama-gels okugeza ku-biodergradable microplasty - ukubuyisa kwakusetshenziswa ezinye izindlela zemvelo: iselula, i-silicon dioxide ne-castor wax. I-Cellulose - Izinto ze-Organic ze-Biodegradable, eziqukethwe kwimicu yezitshalo. I-Silicon Dioxide ekubukeni kwayo kwamakhemikhali ifana nesihlabathi se-quartz, futhi i-castor wax iyinto ebonakalayo eluhlaza, ebabazekayo eluhlaza okotshani ngokuvumelana nobukhulu.
I-Nivea nayo ikhokha inani elibalulekile lokupakishwa kwemvelo. Kuzophinde kusetshenziswe kabusha cishe nge-100% futhi kungadluliselwa kumaphoyinti wokuthola izinto zokwakha esiyisibili. Umkhiqizo ulwela ukukhiqizwa kokupakishwa kusuka kupulasitiki esetshenzisiwe, okuzokwandisa amaphesenti wokufaka imvelo, kunciphisa umthelela wayo wezemvelo. Ngo-2020, uhlobo lomkhiqizo luphinde lwaqalisa ijeli "okusha kwe-peony" ngefomula evuselelwe futhi kwiphakheji equkethe ama-96% epulasitiki esetshenzisiwe. Ngo-2022, ama-Nivea Shower Gels ekuphaketheni kusuka kupulasitiki esetshenzisiwe azoba ngaphezulu.
"Manje ifilosofi yenkampani imisindo kanjena:" Ngokukhathazeka ngesikhumba - uthando lweplanethi. " Ukunakekela isikhumba kungumsebenzi wethu oyinhloko, esibanjelwe iminyaka engaphezu kwengu-100 futhi aqhubeke nokuthuthukiswa kulolu hlelo esebenzisa konke okuhlangenwe nakho. I-Nivea - Inombolo yomkhiqizo 1 Ukunakekelwa kwesikhumba, kepha kusobala kukho konke esingakwazi ukukunciphisa kuphela ukunakekela, ngakho-ke kubalulekile ukuthi sibe nesibopho futhi sinakekele iplanethi yethu. Lona umthwalo wemfanelo ojwayelekile wesintu esisikhuthaza ukuba senze futhi sifake isibonelo sezinye izinkampani nomphathi womhlaba, "kusho uThomas Dodan, umqondisi wezentengiso eRussia naseC:.
Nakekela isikhumba ngothando lomhlaba!