PrehIstory of the phenomenon
Konke kwaqala ngeqiniso lokuthi ekuqaleni kweminyaka yama-90s, ngemuva kokuwa kwe-USSR, eBelarus eyodwa eyaziwayo yezimonyo isuka eHulumeni yezandla ezizimele. Isikhathi sasinzima, imali kwakudingeka yenziwe, kepha okubaluleke kakhulu - ubuholi bunemibono engasetshenziswa. Le nkampani iqala ukusebenzisana nokukhiqizwa kwe-Italy kwezinto zokusetshenziswa kwezimonyo zezimonyo, ukuthenga imishini yanamuhla yaseYurophu kanye namalungelo obunikazi obunikazi bezobuchwepheshe. Waya ekushiseni.
Cishe ngasikhathi sinye, ngezimo ezingaziwa, osomabhizinisi bangenye yeBelarus, okwesibili - kusukela kubo bonke abafana, banquma ukuvula ukukhiqizwa cishe uhlelo olufanayo. Ngakho-ke uhlobo olulodwa oludumile lwezimonyo oluvela.
Lokhu kunguhambo olufushane kakhulu emlandweni wemikhiqizo emibili emikhulu futhi enkulu kunazo zonke yaseBelarus. Owokuqala - avimbela nje izinhlobonhlobo zezimonyo zokunakekelwa, kanti owesibili - ugxile ekuhlobiseni. Eminyakeni eyi-10-20 ngemuva kwale micimbi, lapho izimonyo zaseBelarus zenza abathengi ukuthi bakhulume ngabo emazweni aseCis kuphela, kodwa nangale kwalokho. Izalwa selokhu kwaqala izinkampani ezipholile ezikhona ezikwazi ukuhlala ezindlebeni futhi ziqhubeke nokuthuthukisa imboni.
Izinzuzo Ezingalungile
Ngakho-ke kungani umsindo kangaka uzungeze izimonyo zaseBelarusian futhi manje? Kunezimpendulo ezilula zalo mbuzo.
- Izitayela. AbaseBelarus banaka kakhulu lokho okwenzeka emakethe yomhlaba, landela izitayela zemfashini kanye nempumelelo enkulu yemikhiqizo yezimonyo eholayo. Kuyafaneleka umoya wokushintsha - futhi uhlelo lokukhiqiza oluguquguqukayo luguqulwa ngokushesha. O, kusuka kubomvu okhanyayo sashintshela kunqunu, nansi umugqa wonke we-Nude Lipstick kanye ne-Eye Shadows. Manje akusona ngokwesiko ukusebenzisa i-silicon - Sikususa kusuka engxenyeni yezindlela futhi uqiniseke ukuthi ukubika kwilebula. Ongakusho lapho, ngisho nokupakishwa kwezindebe zaseBelarusian ziguqula izinhlaka zazo ngezitayela zemfashini.
- Ibanga. Ukuzama ukuthola imininingwane nge-shampoo ethile kuwebhusayithi yoMkhiqizi waseBelarusian, unganamathela kwinani lama-shampoos ahlukahlukene hhayi kuphela. Izimonyo zaseBelarusian ku-Eva.ua Vele uvinjeze nge-assortment yakho ne-assortment yakho yomabili ekunakekelweni kwesikhumba nakuma-makeup. Kubukeka sengathi ama-Belarus akhiqiza nje konke futhi konke ukunambitheka. Ngisho nezimpahla esinazo kancane zithandwa kakhulu futhi zikhiqizwa ezinye izinkampani ezithile kuphela - ukungangabazi, uzobathola kumaBelarus.
- Ikhwalithi. Izinkampani zezimonyo zaseBelarusian zithanda ukuthenga imishini yaseYurophu, izinto ezisetshenziswayo zaseYurophu (ikakhulukazi ezivela ePoland, eJalimane, e-Italy, eFrance) nobuchwepheshe baseYurophu. Lokhu sekuvele kuningi ngalokho. Kepha kubalulekile ngisho nokuthi imikhiqizo yabo iqinisekiswe yizikhungo zokulawula ezisezingeni eliphakeme, kubandakanya nalezo ezivumayo izimonyo zemvelo ezikhethekile.
- Intengo. Futhi yebo, into emnandi kunazo zonke ukutholakala okuphelele kwezimonyo ezinjalo. Uma uthenga i-lipstick yomkhiqizo waseFrance ngo-500 UAH, abaseBelarus babuzwa ngesizotha ngo-50-100 UAH. Kepha uma ubheka ukwakheka kwezindlela futhi uvivinye izakhiwo zabo, kuvela ukuthi umehluko awumuhle kangako. Ngalesi sikhathi, kunezibuyekezo ezivela ochungechungeni oluthi "Kungani Kufanele Zikhokhe Okuningi?".
Njengoba ukwazi ukubona, konke kuphethwe hhayi ngamagama, kodwa ekusebenzeni. Isilinganiso sekhwalithi esezingeni elifanele siholela ekujabuleni abathengi, kanye nokuhambisana nezitayela zemfashini zihlala ziyibhonasi emnandi.
Imibono
Eminyakeni engu-5 kuphela edlule izinkampani zezimonyo zaseBelarusian ezivele emakethe, esevele zizimemezele kakhulu futhi zikhula ngokushesha, zandisa ububanzi bomkhiqizo cishe nsuku zonke. Yini enhle kakhulu - bathola imikhiqizo engaphumelelanga ebangeni futhi ithuthukisiwe. Manje yini okufanele uyenze? Kuyadingeka ukugcwala, futhi nangomncintiswano onjalo ungahlala ngaphandle, ngoba akulula kakhulu ukuthola abaholi bemakethe. Vumelana, kuzogxilisa ukuzethemba okuthile okuthengayo.
Kubukeka kimi ukuthi kusekhona okumangazayo okuningi nemikhiqizo emisha enomsindo ovela kubakhiqizi bezimonyo baseBelarusian. Ngokusobala, imboni iya ngokuya ithandwa futhi lokhu kufakazela ubunzima babalandeli hhayi eBelarus uqobo, kodwa nakwamanye amazwe.