UMichael wathumela indatshana ekukhululweni kwemikhosi yeWall Street Journal, lapho atshela khona ngekusasa lemboni yezemfashini: "Ngiyayithanda imfashini, ngoba ihlala ishintsha. Eminyakeni engu-30 edlule bengingacabangi ukuthi angikwazanga ukucabanga lapha, ngakho angikwazi ukucabanga ukuthi yini ezofika eminyakeni emihlanu noma engama-20. Kepha nginokucatshangwa kwami. Ngiyaqiniseka ukuthi ukuthuthukiswa kobuchwepheshe kuzoba nomthelela emfashinini, ikakhulukazi indlela abantu abathenga ngayo. Ikhwalithi uzoba abaluleke ngendlela emangalisayo, futhi sizosuka kude nemfashini esheshayo. Eqinisweni, okuwukuphela kwento engaguquki kwimfashini yilokho obekumele uqhubekele phambili emuva. "
Kuyathakazelisa ukuthi ukuthi imikhiqizo enjalo isilungele i-zara, i-H & M ne-topshop eya eSunset Fas Fashn, ngoba bangabamele abaphambili bale ngxenye? Khumbula ukuthi isici esiyinhloko sezitolo zemfashini esheshayo, noma "imfashini esheshayo", ukuguqulwa okusheshayo kwezitayela zanamuhla kanye namamodeli wokukopisha wemikhiqizo ebizayo yokuthumela ikhwalithi encane, kepha izimpahla ezishibhile ekuthengisweni okukhulu.