Ngaphambi kokukhululwa kwefilimu le-25 mayelana noJames Bond, "hhayi isikhathi sokufa" uhlala emavikini ambalwa, futhi ngenxa yalokho studio sendawo yonke wethule ulwazimagama olusha engxenyeni elandelayo ye-Franchise edumile. Le vidiyo iyathakazelisa hhayi kuphela ngamafreyimu abukekayo ukusuka ekudutshulweni kwesithombe esizayo, kodwa futhi nendaba efanayo, ehola uMqondisi kanye nombhali we-Screen. Fukunaga.
UFukunaga uthi "hhayi isikhathi sokufa" wasuswa ukwambula isithombe sikaJames Bond ngendlela entsha, ngoba ngemuva kweminyaka emihlanu ukwesula kweqhawe, kube sengathi "bekuzofanela futhi ukuhlanganisa okwakhe amandla, ukuzivumelanisa nemithetho eguqukayo yokuthula kwe-spy. Futhi, umqondisi ukhuluma ngokusobala ukuthi kwifilimu ezayo, isibopho kuzodingeka ukuthi sibhekane nabaphikisana nabo obuhlakaniphe ngokungajwayelekile.
Omunye uzovela, kube yingozi kakhulu kunanoma ngubani, obomvana obhekiswe naye ngaphambili. Noma ngubani lo villain, uzoba ngobuchule futhi unamandla kunobubanzi.
Ekugcineni, uFukunaga wakhumbula ukuthi "akusona isikhathi sokufa" kuzoba isithombe sokugcina lapho uDaniel Craig ezovela khona emfanekisweni we-ejenti 007. Le filimu izoba inhlanganisela yakho konke, ngenxa yokuthi yiluphi ibhomu elaba yilona konke, ngenxa yalokho isibopho esaba yikho konke. Izibukeli azilindile kuphela ezigcawini ezimangazayo zevesi nezimpi, kodwa futhi nedrama enkulu, ebonakala emizweni.
ERussia, ukuqasha "hhayi isikhathi sokufa" kuqala ngo-Ephreli 9.