Muva nje, uGwyneth Paltrow uya ngokuya esuka emhlabeni we-cinema futhi uya ezweni lebhizinisi. I-Star inephrojekthi yayo ebizwa ngokuthi yi-GOOP, esizeni ongayala ngayo izingubo kanye nazo zonke izinhlobo zezimfanelo "ezinempilo" ". Kuliqiniso, kwesinye isikhathi i-Gwyneth imema izinto ezihlazisayo zomphakathi, futhi zihanjiswa enkantolo. Isibonelo, ngonyaka owedlule uPaltrow ukhangise amatshe akhethekile wangasese ukwandisa amandla ocansi angazange asize abathengi.
Kulo nyaka, i-GWYNETH ifinyelela ekukhetheni "kwezipho ezihlekisayo nezimangalisayo" zoNyaka oMusha. Inkanyezi ithi konke okuhlongozwa okuhlongozwayo kuvunyelwe yiBhodi Yezindawo, futhi kunikeze ukuwathenga ngesiza sakhe. Phakathi kwale okuhlongozwayo, ungathola uhambo lwesikhala lwama-dollar ayizinkulungwane ezingama-250, incwadi enezithombe zamaplanethi kanye nokwehla kwama-moreorite wenyanga njengebhonasi yamadola angama-275, isihlalo samahhovisi, ukulingisa izinsimbi, izinkulungwane ezimbili.
Ngaphezu kwezipho ze-Space, kukhona ama-erotic: isethi yokuqala ye-BDSM-Flaps, ama-vibrators wegolide nesiliva, ama-audiobooks "wemood ekhethekile." Ekugcineni, uGwyneth uhlongoza ukukhathazeka ngokwakhe noma abangane ngeKelly Handbag kusuka kuHermes amadola ayizinkulungwane ezingama-22 noma ibha ye-caviar emnyama eyomile ngamadola ayikhulu.