Amafilimu "Ingcebo yesizwe" ka-2004 kanye "nengcebo yesizwe: Incwadi kaTyne" ka-2007 yaphumelela kakhulu emhlabeni wonke. Kwabonakala kusobala ukuthi ingxenye yesithathu kufanele ibonakale, kepha akazange aphume. Umkhiqizi wamafilimu uJason umhlanga osanda kuchaza ukuthi kungani i-Disney Studio yenqabile ukwethula ukuqhubeka kwamafilimu aphumelele kwezohwebo. Le phrojekthi ayizange ingene emcabangweni we-studio ukuze kuthuthukiswe ama-franchises, ngokungafani nalokhu, isibonelo, "isimangaliso se-monematic Universe" noma "izimpi zezinkanyezi".
Ngazama konke okusemandleni ami ukuthola "umcebo wesizwe 3". Ngiyawathanda la mafilimu, ngasebenza nabo kusukela ekuqaleni. Lawa mafilimu aphumelela kakhulu, babenesisekelo sabalandeli esinamandla, babengamafilimu abakhumbula ngaso sonke isikhathi. Kepha isitudi asibonanga ukuthi singazijizela kanjani ukuba sibe yi-franchise. Ngemuva kwakho konke, kwakungeyona i-franchise, kodwa ifilimu enokuqhubeka, futhi "umcebo wesizwe 3" kungaba okunye ukuqhubeka.
Azange zikhuphuke nokuthi zingayihlanganisa kanjani ne-Disneyland. Yize bekunempahla eningi yabathengi, kepha namanje akwanele. Futhi kwenza inani lokutholwa kwemali libukeke lihlukile. Kunzima ukuphoqa inkampani ye-Disney ukuthi itshale imali entweni ethile lapho inkampani ngokwayo inesifiso esikhulu sokubandakanyeka ekwakhiweni kwe- "ndaba yamathoyizi" noma uthenge i-cruise liner. Manje, uma ama-disney ngokwawo ayenesifiso sokuqhubeka futhi ecabanga ukuthi uzokwazi ukwenza imali kahle, ngabe saphetha isivumelwano.
Ekuqaleni kuka-2020, ifilimu lesithathu kanye nochungechunge lwenkonzo yokujuluka kwamenyezelwa, kodwa emimweni yobhubhane lweCoronavirus, isiphetho samaphrojekthi sihlala singaziwa.