Muva nje, i-Star enengqondo show "umndeni weKardashian" wavele wadonswa esihlahleni esihambisana nokufakelwa phansi. I-Brand Fashion Nova yokweba ukwakheka kwezingubo zakhe ze-vintage of Mugler 1998, kepha uKim wabulawa kunoma yikuphi ukuxhumana nalolu hlobo futhi wathi uzoba usizo ebuhlotsheni babo bezezimali. Ama-blogger wemfashini ayazethemba ukuthi uKim uthengisa ngokukhethekile amasampula ezingubo zawo zenkampani futhi athole inzuzo enhle kuyo. Kubikwa ukuthi imfashini ye-Nova yaziwa ukuthi kuhlu lwabo cishe kuzo zonke izithombe ezithandwayo zodadewabo kaCardashian Jenner, ezishibhile ngezinye izikhathi.
Manje isithombe esithi "segolide" seKardashian sakopishwa ngokudidekile, futhi lapha inkanyezi yayivele ibekezelelekile. UKim wanquma ukumangalela le nkampani, wabuyisa ama-dollar ayizigidi eziyishumi kuwo. Abahleli baphinde bakopisha isithombe ne-hairstyle yeKardashian yezingubo zokukhangisa, okuthi, ngokwezinkanyezi, ukwethula abathengi ukuthi bacabange, baphoqe ukuthi bacabange ukuthi uKim uxhasa ngokuthengisa amakhophi ashibhile.
