Insizakalo yeNetflix Stegnation Service yamemezela i-Premiere ezayo ezayo ngoJuni 30, ishicilela i-trailer esemthethweni. Le phrojekthi ebizwa ngokuthi yi-Homemade ("eyenziwe ekhaya") yathuthukisa umqondisi uPablo Larrain, kanye nomfowabo uJuan de Dios Larrain. Banikeza abaqondisi abahlukahlukene ukususa amafilimu amafushane ngobude emizuzwini engu-5-7 ekhaya. Engxoxweni nezinhlobonhlobo, kusho uPablo Larrain ngenhloso:
Besifuna ukukhombisa ukuthi sonke sivela emazweni namasiko ahlukene, kepha wonke umuntu manje usubhekene nomzuzu ohlukile emlandweni wesintu. Ezimweni ezihlukile, sagcina ezimweni ezifanayo.
Ummeleli weNetflix Teresa Moneto ekhulume ngephrojekthi:
Umqondisi ngamunye wenza lokho ayekufuna. Ama-Movie ahluke kakhulu. Ezinye zazizindaba zomuntu siqu, kanti ezinye ziyahlekisa noma zimnandi. Sizame ukuwahlela ukuze kuguqulwe phakathi kwamafilimu ahlobene nakanjani.
Inani lamafilimu ayi-17 alolokubhali ahlukene angena kwiphrojekthi. Ngaphezu kwePablo Lorrain, uKristen Stewart, u-Ana Lily amipur, uPaolo Sorrentino, uMaggie Gillanhol nabanye banikezwa. Kuzokwazi ukubona umphumela ku-netflix njengefilimu ngokuphelele, kanye nokukhetha umqondisi wamafilimu amafushane.