Inkampani yaseRihanna neFrance LVMH inqume ukumisa okwesikhashana umsebenzi wendlu engamashumi amane, umculi wasungula eminyakeni emibili edlule.
Abamele uLVMH baphawula ukuthi lesi sinqumo sasinobumbana futhi ukukhululwa kwezingubo ezintsha kwakuqandisiwe "ngaphambi kokuthuthukisa imibandela." Amaqoqo e-Rihanna akhiqizwa eYurophu - iHhovisi lomkhiqizo wakhe liseParis, naseFactory e-Italy. Ngenxa yobhubhane kanye nemikhawulo ebangelwa yiyo, umculi akazange aqhubeke izinyanga ezimbalwa. Ukuqoqwa kwamashumi amane wokugcina kwashicilelwa ngoNovemba odlule, kanye ne-akhawunti ye-Instagram ye-Brand AKUSHA AKUFUNI Inyanga. Vala amaRirans aphawula ukuthi kucace kakhulu ngokwenzekayo.
Ngaphezu kwezingubo nezinye izinsimbi ngaphansi komkhiqizo ongamashumi aphakathi, uRihanna ukhipha ama-savage x angaphansi kwezingubo zangaphansi, izimonyo zobuhle obuhle nezindawo zokuzihlobisa nezindawo zokuhamba kwesikhumba ezingenamsebenzi - abahlabeleli be-pandere bathinteka kulezi zindawo zebhizinisi.
URihanna wasayina inkontileka neFrance Conglomerate LVMH ngoMeyi 2019 wabe esengena endabeni njengowesifazane wokuqala owasungula umkhiqizo wakhe eLVmh, nowesifazane wokuqala wombala owathatha isikhundla esiphakeme enkampanini. Umugqa waso ophumelelayo ophumelelayo wema emugqeni ngemikhiqizo edumile efana noCéline, Dior, eSintshchy, Fendi nabanye.