Iqoqo elilinganiselwe lokuqoqwa kwamasampula wokuqoqwa, athuthukiswe ngokubamba iqhaza kukaMiley Cyrus, kufaka phakathi amamodeli angama-22 kumibala ethi "Rainbow" Colours All-Star Model. "Kungakhathalekile ukuthi phansi, ukuqondiswa, ukuzikhomba okukhohlisayo kukholelwa ukuthi wonke umuntu ukhululekile ukuba afune," kusho isiqubulo sokuqoqwa kwewebhusayithi.
Yonke inzuzo yokuqoqwa kokuthengisa izothunyelwa ku-Miley Cyrus Cyrus Crey Foundation Cyrus i-Happy Hippie Foundation, izintengo zamamodeli zisukela kuma-dollar angama-35 kuya kwayi-110, ungazithenga kwiwebhusayithi ensolokazi.