Isonto eledlule, ikhasimende leTiktok @ameliamgoldie lithe eminyakeni eminingana eyedlule, uMadonna wasebenzisa isithombe sakhe ukukhangisa inhliziyo yakhe ye-albhamu 2015. Umculi uthathe isithombe intombazane ebangelwa embhedeni nge-T-shirt ye-Joy Division, futhi yabeka ikhanda lakhe esikhwameni. "Ngibukeka ngipholile," kusho uMadonna wasayina okuthunyelwe ngalesi sithombe ngoMeyi 1, 2015, kanye neHestegh baphawula igama le-albhamu.
"Lapho uMadonna embeka ubuso emzimbeni wakho. Angikaze ngicabange ukuthi ngizokusho lokhu, "u-Amelia oneminyaka engu-28 ubudala wabika nababhalisile futhi wabhala ividiyo, ekhombisa ukushicilelwa komculi, kanye nomagazini isithombe esishiwoyo. I-Amelia Roller isivele yathola ukubukwa okungaphezu kwesigidi.
Ngokuka-Amelia, wathola nge-Smotopepled Madonna, lapho ababhalisile beqala ukusigubha kukho. "Ngivele ngahlala ekhaya, futhi ngokuzumayo othile obhalisile ababhalisile ku-Instagram wabona ukuthi uMadonna wabekwa esithombeni sami (ngabe esebabhalisile abambalwa, izinkulungwane 20). Bangifundile futhi baphawula. Bengicabanga ukuthi bekuhlaya! Kepha kwavela ukuthi akukho, ngoba kungukulandisa okusemthethweni kweMadonna, "kwabelwa i-blogger. Uthe wazama ukuxhumana nabamele umculi, kepha abakatholi mpendulo.