Ngokwezinhlobonhlobo, uSelena Gomez usezovunyelwa endimeni eholayo eHorro ebizwa nge- "Puppep House", izenzo zawo zizovula indawo entsha ye-York yemfashini ephezulu. Ngasikhathi sinye, i-gomez izoba ngumkhiqizi wefilimu kanye noSean Levi noDan Coen abavela enkampanini 21 laps Ezokuzijabulisa. Amalungelo wephrojekthi aphethwe yiStxFilms Studio, u-Adam Fodelson uthe:
Ukubamba iqhaza kukaSelena kuvula amathemba amahle ngaphambi kwale phrojekthi. Inethalente elingajwayelekile hhayi kuphela njengomlingisi, kodwa futhi njengomkhiqizi. Inyunyana ye-Creative of Selena noSean noDan, abangochwepheshe abasengxenyeni yama-thrillers kanye namafilimu asabekayo, kuwusizo olukhulu lwe- "Dollhouse". Siyajabula ngokuthi konke kukhula kanjani.
I- "Puppet House" ichazwa njenge-phracler yengqondo, eduze komoya ekudwebeni okudumile kweDarren Aroneal "Black Swan" (2010). Umbhali wesikrini wefilimu elisha uzokwenza uSubanel PAisley, ngenkathi isihlalo somqondisi sihlala singangeni.
Muva nje, i-gomez ngokwengeziwe futhi ngaphezulu ikhetha ukusebenza ohlangothini lwekhamera. Ngakho-ke, kungumkhiqizi wefilimu opopayi ezayo, ama-sony "izilo eholidini 4". Ngaphezu kwalokho, wenziwa ngumkhiqizi omkhulu we-Romantic amahlaya "Igalari yezinhliziyo ezaphukileyo", i-premiere yayo yenzeka ngoSepthemba.