Umqondisi wefilimu waseCanada James Cameron waziwa ngokufunwa kwawo kubasebenzi kusethi. Ngonyaka olandelayo, ifilimu ethi "Avatar" izodedelwa kwizikrini, ezenziwa ngaphansi kokuholwa yiCameron. Muva nje, umqondisi osengxoxweni yakhe watshelwa ukuthi kungani naye efuna ukuxosha ababhali befilimu. Uveze ukuthi ukuqhubeka kokuqhubeka kokunye kwakulungiselela impumelelo yephrojekthi yokuqala. "Ngabutha iqembu labalobi ngathi:" Angifuni ukuzwa noma imiphi imibono emisha noma imisho yomunye umuntu kuze kube yilapho sithola isikhathi sokuthola le ndaba eyinkimbinkimbi kakhulu nokuthi kwenzeka kanjani. " Kodwa babehlala befuna ukukhuluma ngezindaba ezintsha, "kusho umqondisi.
UCameron akazange athande iqiniso lokuthi lezi zimo zaqala ukunikela ngemininingwane emisha yesakhiwo, ngakho-ke empeleni futhi ngaphandle kokuzihlela ngalokho okuthonywa yimpumelelo yefilimu yokuqala. "Ekugcineni, kwadingeka ngisongele ukuba ngichithe bonke, ngoba benza okufanayo nangababhali, okungukuthi, bazama ukunikela ngemibono emisha. Ngathi: "Sidinga ukuqonda ukuthi kungukuphi ukuxhumana, futhi sikuvikele, kuvikele leli kholi elibhemayo futhi lokhu kuyilangabi," wabelana.
Ngonyaka olandelayo, izilaleli zizokwazi ukubona ukuqhubeka kwendaba ngesiphetho sabantu baseNavi, owake waba nguJakerman Jake Sally emzimbeni we-avatarar kanye nabangane bakhe bempilo kaNetiri. Isakhiwo sizokwethula indaba yomndeni wabo omusha nothando lwabo. Kuyaziwa ukuthi ukudubula kwenzeka kancane ngaphansi kwamanzi, ngenxa yalokho abadlali okwakufanele baqeqeshe ukuphefumula kwabo.