Mu 2007, yayobowe na Quentin Tarantino na Robert Rodriguez yahisemo kugerageza ku izina "umururumba". Guhera mu myaka ya 60 yo mu kinyejana gishize, cinma yo muri Amerika yahatiwe guhitamo ikibazo cyo kubaho mu rwego rwa tereviziyo. Benshi bahombye, bamwe bahisemo kwerekana amashusho y'ingengo y'imari y'imari yo mu ruganda runini hamwe n'imiterere y'ibitsina. Gukurura abareba, kwakira "firime ebyiri ku giciro cya umwe" byakoreshejwe kenshi.
Quentin Tarantino na Robert Rodriguez yahisemo kubyara no gukuraho buri firime - "gihamya y'urupfu" n '"umubumba" - kubyara uburyo byanditseho muri Greydhaus. Kugira ngo bagaragare cyane, inzira nyinshi za firime zihimbano zazo zavanyweho, zigomba kurekurwa.
Umushinga wananiwe n'impanuka. Gusa firime zerekanwe ukundi zashoboye gukurura abareba. Gusubiza ibibazo byabafana, Quentin Taranno yabwiye ko ari isomo ryingirakamaro. Ntabwo ari ngombwa gutekereza ko abumviriza bazi ibya cinema nkuko nawe uzasomera ibisobanuro byose byashyizwe ku ishusho. Yatahuye byinshi muri Premiere:
Ndi i Londres gukora itangazo rya firime. Kandi ndatanga igitekerezo Edgar Wright: "Hey, reka dufate inshuti zawe, kandi tuzajya muri Piccadilly kugirango turebe firime." Tujya muri cinema, kandi muri salle hari abantu 13. Ku munsi wa Premiere mu nama saa 20h30. Ukunda ute? Byari biteye isoni. Ariko twarebye kandi tumarana ibihe byiza. Nibyo, Edgar yahoraga ahungabana, ariko namugize kugirango ayikore kugeza imperuka.